Tuesday, February 24, 2009

A sneak peek inside Droog's new New York store (PICS)


Droog is an amazing design collective from Amsterdam that's officially opening a New York store on Friday, Feb. 26, at 76 Greene St. We got a sneak peek inside the store this morning, as well as a tour by Droog co-founder Renny Ramakers, who explained that the store "breaks the norm" for Soho design stores. A bold statement! But one she backed up by explaining that the store blurs the line between architecture and furniture with a display aesthetic that eschews white walls in favor of a handmade, evolving design where literally everything you see is for sale...not just the usual merchandise, but the displays as well. Here are some pics from the store, which was still under construction when we visited:


























9 Comments:

Anonymous Anonymous said...

this looks really cool. i'd like to check it out. though i wish there was a discount for some of these places.

12:18 PM  
Anonymous Anonymous said...

Maybe I'm missing something, but all this stuff seems like fancy junk.

8:34 PM  
Anonymous Bobby Jindal said...

I agree with the second comment... what's the point behind all this?. I am sorry I think it is in bad taste.

11:15 PM  
Anonymous Anonymous said...

"In bad taste" ?

Do you not know what that expression means? You find this shop and its products offensive? Objectionable?

3:14 AM  
Anonymous Jeanne said...

All the furniture are amazing n intersting, creative but low in practicality.

5:07 AM  
Anonymous Anonymous said...

oh... i guess we should all be buying plastic shelves at walmart. because things only have value if they are very functional.

5:50 PM  
Anonymous Anonymous said...

i'm surprised how many people actually don't know about droog.
of course they're not all functional, they actually try to say something...

6:50 PM  
Anonymous Sullivan said...

That carved table, the last image shown, is fabulous!

9:52 AM  
Blogger Jack Chalkley - Design Student said...

^ The table is beautiful. I saw it in Amsterdam and it tells a story in the carving. I can't remember the actual story though, but it's massive and it's stunning.
As to the previous comments the stuff shown here are some of their less practical items. They have a mix. For example they have glasses with fingers moulded into them so they are easier to hold, but then they also have and enormously large and expensive table that just tells a story. Think of Droog how you will but i really like them...

3:43 AM  

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