A sneak peek inside Droog's new New York store (PICS)
Droog is an amazing design collective from Amsterdam that's officially opening a New York store on Friday, Feb. 26, at 76 Greene St. We got a sneak peek inside the store this morning, as well as a tour by Droog co-founder Renny Ramakers, who explained that the store "breaks the norm" for Soho design stores. A bold statement! But one she backed up by explaining that the store blurs the line between architecture and furniture with a display aesthetic that eschews white walls in favor of a handmade, evolving design where literally everything you see is for sale...not just the usual merchandise, but the displays as well. Here are some pics from the store, which was still under construction when we visited:
posted by Funfurde at 8:23 AM
9 Comments:
this looks really cool. i'd like to check it out. though i wish there was a discount for some of these places.
Maybe I'm missing something, but all this stuff seems like fancy junk.
I agree with the second comment... what's the point behind all this?. I am sorry I think it is in bad taste.
"In bad taste" ?
Do you not know what that expression means? You find this shop and its products offensive? Objectionable?
All the furniture are amazing n intersting, creative but low in practicality.
oh... i guess we should all be buying plastic shelves at walmart. because things only have value if they are very functional.
i'm surprised how many people actually don't know about droog.
of course they're not all functional, they actually try to say something...
That carved table, the last image shown, is fabulous!
^ The table is beautiful. I saw it in Amsterdam and it tells a story in the carving. I can't remember the actual story though, but it's massive and it's stunning.
As to the previous comments the stuff shown here are some of their less practical items. They have a mix. For example they have glasses with fingers moulded into them so they are easier to hold, but then they also have and enormously large and expensive table that just tells a story. Think of Droog how you will but i really like them...
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