A sneak peek inside Droog's new New York store (PICS)
Droog is an amazing design collective from Amsterdam that's officially opening a New York store on Friday, Feb. 26, at 76 Greene St. We got a sneak peek inside the store this morning, as well as a tour by Droog co-founder Renny Ramakers, who explained that the store "breaks the norm" for Soho design stores. A bold statement! But one she backed up by explaining that the store blurs the line between architecture and furniture with a display aesthetic that eschews white walls in favor of a handmade, evolving design where literally everything you see is for sale...not just the usual merchandise, but the displays as well. Here are some pics from the store, which was still under construction when we visited: